Since SOFY’s Project Jagriti has been weaving a story of transformation in the villages of Sikar (Rajasthan) and Bulandshahr (U.P). This inspiring initiative has empowered nearly 200 women, propelling them towards self-sufficiency and financial independence.
From Dependence to Entrepreneurship
Imagine a life where running a business and contributing to household income becomes a reality. SOFY’s Project Jagriti has made that dream a reality for close to 200 women. By providing them with the necessary training and resources, the project has equipped these women to set up and manage micro-businesses like cosmetic shops, grocery stores, and beauty parlours. This not only translates to financial independence for the women, but it also injects a sense of purpose and confidence into their lives.
Beyond Business: Breaking the Silence on Menstrual Hygiene
The project doesn’t stop at economic empowerment. SOFY’s Project Jagriti tackles another crucial issue – menstrual hygiene awareness. Through educational sessions, the initiative has seen an impressive increase of 85% in awareness and a 40% rise in napkin usage within these villages. This is a significant step towards breaking the silence and stigma surrounding menstruation, ensuring better health and well-being for rural women.
Spreading the Light: Recognition and Future Goals
The positive impact of SOFY’s Project Jagriti hasn’t gone unnoticed. The project has garnered well-deserved recognition, featuring in leading Indian & Japanese publication. This extensive media coverage serves as a testament to the impactful and transformative nature of the initiative.
Looking ahead, the project has ambitious yet achievable goals. With plans to empower an additional 100 women entrepreneurs this year and expand to new rural areas across the country, SOFY’s Project Jagriti is on a mission to make a lasting difference, and achieve 100% napkin penetration in rural India by 2030.
